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Shake Shack’s Mark Rosati Designs Custom Shirts with Crooked Brook

Mark Rosati, Culinary Manager of the modern day roadside burger stand Shake Shack, reaches out to Crooked Brook, makers of “The World’s Highest Quality Chef Jackets™” to cut, sew and embroider his custom camp shirts. Shake Shack is part of Danny Meyer’s Union Square Hospitality Group, which includes: Union Square Cafe, Gramercy Tavern, Blue Smoke, The Modern, Cafe 2 & Terrace 5 at the MOMA, Union Square Events and Maialino.

Crooked Brook, makers of “The World’s Highest Quality Chef Jackets™” was contacted by Mark Rosati, Culinary Manager of the modern day roadside burger stand Shake Shack, to cut, sew and embroider his custom shirts.

The shirts are Crooked Brook Style BSM500, made in White, 100% cotton Gabardine fabric, with a hidden placket, short sleeves, left shoulder sleeve tailored welt pocket, and left chest tailored welt pocket with white piping. For a signature look, Rosati had 2-vertical rows of piping on right side; one row in Kelly and the other in black.

Embroidery is as follows:
Left chest: Shake Shack logo
Left chest below logo, Black, in Block-1 font: ‘ M.R.’

About the Shake Shack:

The Shake Shack is a modern day “roadside” burger stand serving the most delicious burgers, hot dogs, frozen custard, beer, wine and more! They use the finest local ingredients to make their versions of much-loved American classics.

Shake Shack opened its windows in Madison Square Park in 2004 and immediately became a neighborhood fixture, with locals, tourists and people from all walks of life gathering to enjoy some Shack goodness. Remarkably, people took to the wait, happy to be together amongst friends and strangers in the name of delicious food, in a fantastic setting. The press took note as well; the Shake Shack Burger, Hot Dog and Frozen Custard were highlighted among the best in the city by numerous media outlets over the years.

Shake Shack is part of Danny Meyer’s Union Square Hospitality Group, which includes: Union Square Cafe, Gramercy Tavern, Blue Smoke, The Modern, Cafe 2 & Terrace 5 at the MOMA, Union Square Events and Maialino.

About Crooked Brook

Crooked Brook is a unit of the atelier division of an art studio that offers full service apparel design, pattern making, sample making, private-label small lot production and embroidery. Since 1989, they’ve built a strong reputation of providing top-notch apparel designs, patterns, fit and production samples for many brand name catalogs and retailers, as well as wardrobe and costumes for movies, television and theater.

All Crooked Brook branded garments and accessories are proudly made to order in the U.S.A.

Because of their unparalleled attention to detail in tailoring, they were awarded a Supima® licensing agreement. These contracts are not awarded lightly. The applicants must meet requirements insuring the highest level of quality and integrity for any products bearing the Supima® brand.

In addition, Crooked Brook designs and manufactures:

Men’s and women’s chef coats and uniforms for the world’s most recognized chefs, hotels, casinos, spas and resorts as well as alumni chef jackets for the Culinary Institute of America. Each garment can be personalized with the customer’s choice of fabric, pockets, buttons, piping and embroidery.

With a design studio in New York City, (the fashion and gastronomic capital of the world) and a production facility in Utica, New York, they’ve garnered international brand name recognition as the maker of the “World’s Highest Quality Chef Jackets™”.

Promotional products, items, decorated apparel and accessories, such as; custom sweatshirts, jackets, hats, polo shirts, fleece blankets, sweatshirt blankets, custom t-shirts, button down shirts, fleece jackets, golf shirts, tote bags, custom hooded sweatshirts and aprons that can be customized with the following apparel decorating methods:

Embroidery
Tackle Twill
Appliqué
Direct to Garment Printing (DTG)
Sublimation

Custom lab coats, uniforms and scrubs for nursing, medical, dental, scientific, engineering, technology & healthcare professionals.
Custom made apparel and accessories for men and women, including but not limited to: suits, shirts, Hawaiian shirts, pants, vests, dresses, skirts, gowns, jeans, boxer shorts, martial arts and yoga outfits.

Crooked Brook ships worldwide. Hours of operations are 7:00 a.m. to 7:00 p.m. EST, seven days a week. Reach them at (315) 733-1992 to learn more.

Posted by on July 11, 2012.

Categories: Other

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